Bakers Dozen Fed Square

Bakers Dozen Fed Square

Bakers Dozen Fed Square

Reimagining an Icon

Reimagining an Icon

Reimagining an Icon

Services

Visual Identity

Brand Strategy

Art Direction

Concept & Ideation

Creative Direction

Digital Design

Graphic Design

Marketing Materials

Client

Melbourne Food & Wine Festival

Location

Melbourne, Australia

Year

2025

Credits

Illustration & Animation: PomPom Studio

Info

Bakers Dozen is a huge part of the Melbourne Food & Wine Festival, and I was tasked to create something fun and playful to support the Festival. This identity brought in some lovely illustrations (thanks to Oli from PomPom Studios) as well as the hero yellow from the overaching festival campaign.